Additional tools to keep up with information overload

In my last post, I discussed that as a CIO in today’s fast-paced world it has become increasingly difficult to stay on top of all the relevant news and information I need to be successful in my job. I explained how I use Feedly to process hundreds to headlines per day with ease.

Unfortunately, not all content I need to stay on top of my game comes as a RSS feed or the sources do come as RSS feeds but they are to “spamy” to consume that way. So, I use additional digital tools like Apple’s Newsstand & Podcast apps, and Amazon’s Kindle & Audible apps to augment Feedly.

Newsstand

IMG_0011Every morning I read the daily newspapers like Wall Street Journal, New York Times, and Washington Post on my iPad before I go thru my Feedly feeds. Why? Because the WSJ is the source for business, the NYT is the national paper of record, and the WP is the source for political and world events. With the digital versions I can scan the entire paper in less than 3 minutes and drill down on any stories that interest me. Now, I have all the relevant information from the analog paper world that matters in less than 10 minutes. No way you could do that with the dead trees versions!

Once a week, I scan the weekly magazines like The Economist, BusinessWeek,Time, Newsweek, The Week, GolfWeek and Sports Illustrated to glean the deeper perspective of the stories and issues of the week. Once again, the digital versions of these magazines lend themselves to quickly scanning the headlines and only drilling down on the relevant articles in a way that would be impossible with the analog versions.

On a monthly basis, I scan the Harvard Business Review, Hollywood Reporter, Inc., Fortune, Forbes, Fast Company, Wired, PC Magazine, PC World, MacLife, Money, Sound & Vision, Golf Digest, Golf, ESPN, Men’s Fitness, Mens Health. Consumer Reports, Popular Mechanics, Popular Science, Sunset, I3 and Productive magazines to complete my insights on what is going on in the world.

Podcasts

IMG_1267Some content is only available on podcasts so that is how I consume it. Generally, I listed to podcasts in one of two situations. either I am at the gym doing resistance training and stretching, or I am in the car on my daily commute.

There are some wonderful tech podcasts like A16Z, The Cloudcast, Cloud Computing Weekly, Gigaom Structure Show, and McKinsey on High Tech podcasts.

There are also some great business and management podcasts like Manager Tools, Career Tools, On Leadership from the Washington Post and HBR Ideacast.

I like to listen to Freakonomics Radio just to get the weird and humorous side of things.

And finally, I listen to productivity casts like GTD Connect, GTD Virtual Study Group, The Productive Life, Beyond the To-Do List and This is Your Life with Michael Hyatt.

 

Audible

AudibleAudible audiobooks is another way to keep up with “reading” books by listening to them.

I usually listen to audiobooks in the car and really enjoy it. I can fly thru a book relative to reading it because I have  more built-in “listening time” than I do free “reading time” built into my week. Just commuting to work gives me 5 hours a week to listen.

Audible has a great business model where you buy credits and exchange them for books. The net effect of this is you get books that you want to “read” in such a way as to encourage you to get a new book every month. This encourages you to keep listening to new content at a fairly rapid clip in order to use your credits.

Like you would expect from Amazon, Audible does a great job of data analysis from your wish lists and previous purchases from both your Kindle and Audible accounts to recommend titles on sale that you really want.

Kindle

IMG_0012Some books are not available on Audible and are only available on the Kindle. For these types of books and for pleasure reading, I tend to get the Kindle version.

I like the ability to read them on my Kindle Paperwhite reader when I am lying in bed because it is so light or outside in the sunshine when the glare on my iPad makes it difficult to read.

Amazon bought a web site called GoodReads which is a social network for people who love to read. Amazon has done a good job of integrating Audible, Kindle and GoodReads so GoodReads knows about your purchases and can automatically import them.

When I hear about a new book to read I add it to my “To Read” shelf and then when I am ready to read/listen to a new book I just go to GoodReads to see what my next purchase should be. Because it is social, you tend to follow other readers and get recommendations and reviews that enhance the experience. This is one are where the wisdom of the crowd really helps.

The one common thread between Feedly, Newsstand, Podcasts Audible and Kindle is once the content makes the shift from the analog world to the digital world, it becomes much easier to consume content faster and more efficiently. This is critical for keeping up with today’s fast paced world.

How I use Evernote to run my life (part 2)

Evernote LogoA few weeks ago I outlined how I set up Evernote to be the basis of my Trusted System that I use to run my life.  Now, I am going to share how I use this system in my daily life.

The beauty of Evernote is it’s friction-free ability to get “stuff” into Evernote so you can process it later and ensure you never forget anything that is actionable.  This is critical to having a Trusted System and the stress-free productivity that goes with it.  Almost every morning during the week I go to the gym and alternate between Pilates, cardio  and strength training workouts.

On the cardio days, I use the elliptical trainer and my iPad to read while listening to a up-beat playlist to motivate me to keep my heart rate up.  I start out reading the Wall Street Journal, New York Times, and LA Times to catch up on what is going on in the world.  If I find an article that I want to keep, I use the “share” function to email it and I send it to my Evernote email address.

Keeping up with information

RSSThen I go on to process my RSS Feeds via Feedly. I love Feedly as my replacement for Google Reader and Feedler Pro. It works across the web on Mac or PC, iOS and Android so no matter what device I am using, I can process my feeds and it will sync across devices.

Sharing information with the world

BufferIf I find an article that I want to share with the world, I use Buffer to tweet it and post it to LinkedIn.  I highly recommend Buffer because it allows you to schedule your tweets and posts so they don’t all come at the same time. This allows your followers to consume your tweets and posts easier.

Leveraging audio content

PodcastsOn strength training  days, I listen to podcasts on my iPhone with the Apple Podcasts player. I use Fast Ever to add the location of the bookmarks that I place in the podcasts to follow-up on them later in Evernote.

Processing email to zero

When I am processing email and I come across an action that is more than two minutes, I forward it to Evernote and drag the email to my Archived folder in case I ever need to original email.

  Processing web sites

web clipperIf I am on the web or I click thru to a web site and see something actionable or a reference item I want to save for future use, I use the Evernote Web Clipper to clip the article to Evernote.

Processing physical paper

scansnapIf I have a physical piece of paper that needs to get into my trusted system I use my ScanSnap to scan it to Evernote. One button is all it takes!

Capturing ideas or actionable items on the go

Fast EverIf I come up with an idea or someone tells me something actionable, I use Fast Ever to input it via text or use Sound Ever to record it as a voice memo.

Capturing ideas or actionable items while driving

Siri

Similarly, If I am driving, I use Siri to do a voice to text conversion to send it to Evernote.  Try it. It works surprisingly well.

All of these processes end up with new actionable items waiting for me in my -Unprocessed folder in Evernote ready to process into the appropriate action and context for that item.  I can’t think of a better way to have a friction-free way to getting stuff into my trusted system than using Evernote.  And for this reason, Evernote has become the most important application I have on all my devices.

How I use Evernote to run my life

Evernote LogoEvernote serves as the foundation for my trusted system.  It is always available and I can easily access it from whatever device I am using. It syncs across all my devices so it doesn’t matter if I am on my laptop, my smartphone or my tablet because I can easily get information in and out of Evernote.

This is how my trusted system is set up.

Notebooks

I have 16 “Notebooks” which are the collections of individual notes. I also have two “Stacks” (Next Actions and Reference) which are collections of Notebooks.

  1. -Unprocessed
  2. Agendas
  3. Areas of Focus
  4. Next Actions:  Anywhere, Errands, Home, Office
  5. Projects
  6. Reference:  Bay Area, Education, GTD, Information Technology, Receipts, Reference
  7. Waiting For
  8. Someday/Maybe

Tags

I use “Tags” sparingly and really only use two tags – Today and Weekend. Tags are attributes that you can apply to any individual note. You can then view all notes with a specific tag, regardless of which notebook it resides in. This provides for the ultimate in filing flexibility and many people prefer to use tags as the basis for their system instead of notebooks.

Evernote email address

Each Evernote account is assigned a unique email address. You can find this in the desktop version of Evernote under Evernote – Account Info. Your email address will look like this “username.c12345@m.evernote.com” and you should add this address to your contacts. I created a new contact called, “Evernote” and assigned this email address to it. Now when I want to send a message to Evernote, I simply send it to my new Evernote contact.

Default Notebook

Set your default notebook in Evernote so when you email something to Evernote, it is automatically filed in your default notebook. Mine goes to a notebook named “-Unprocessed.” (I start it with a dash, so that it appears at the top of the sorted list of notebooks.) However, you can set this to anything you want. You can do this in the desktop version of Evernote under Preferences – Clipping.

That’s it. My Trusted System that runs my entire life is in this simple yet powerful tool called Evernote. Next, I show how I use this system to manage everything.

Layering and consuming audio content with Audible and Podcasts

Podcasts2Recently Apple has hit a milestone of one billion Podcast subscriptions. This made me reflect how much information I am able to consume via Audible books and iTunes Podcasts. The spoken word can be a powerful addition to your information consumption portfolio. I use Apple’s Podcast app to consume podcasts and Audible’s app to consume books. I listen to Audible books in the car on my daily commute and podcasts on my iPhone in the gym when I am doing strength training or stretching.

Listening to content connects with your brain in a different way than reading does. I can tell you from experience that I can, for example, work out on the Precor elliptical machine at the gym and read RSS feeds in Feedly on my iPad while listening to an upbeat “Cardio Workout” playlist on my phone at the same time. But, it is impossible for me to listen to a podcast and read at the same time. Our brains must process both of these content sources with the same part of the brain and therefore they short-circuit each other.

Similarly, I can easily listen to music or a podcast while driving but I could never read while driving. There are two primary use cases where I consume spoken word content – while I am working out (resistance training and stretching as opposed to cardio) and when I am in the car during my commute.

Multitasking has scientifically been proven to be a myth over and over. What we are actually doing is context switching and it is a sub-optimal way to process information. How then can I read RSS feeds, listen to music and use the elliptical trainer at the same time? It sounds like multitasking but it is not. It is called Layering.

Layering, is simultaneously performing several tasks that require different “channels” of mental functioning such as visual, auditory, mental or language. The only time “multitasking” does work efficiently is when you are layering different channels. This is why you can listen to music while driving a car with no discernible loss of effectiveness but you can not text while driving (even if you are using Siri to dictate your texts) and not lose effectiveness.

I also find listening to an Audible book that I have read previously enhances my comprehension over just re-reading it. Once again, this is because of the layering effect of listening to an audio source is processed by your brain in a different region than reading does. By matching the optimal information source to the optimal “layer” you can be more productive. This practice allows me to be productive in what would otherwise be “dead time” from a continual improvement point of view.

What activities do you “layer” effectively?

Quick! Save your Google Reader data before it’s gone for good

Google Reader RIPBy now I’m sure you have heard about Google’s decision to kill Google Reader.  If you have a Google Reader account you only have until Monday the 15th to save your feeds!  You can download a copy of your Google Reader data via Google Takeout until 12PM PST July 15, 2013.

I have found using RSS feeds is the best way to keep on top of all the news and developments in order to be successful in today’s business and technical world. By using RSS feeds I can subscribe to a wide variety of sources and quickly scan what is going on in the world.  I consider this a critical part of my overall continual learning experience.

I treat my incoming RSS Feeds just like my email inbox and try to process all my feeds to zero every day.  Now that Google Reader is dead I use Feedly in a browser or on my iPhone or iPad to process my feeds.  I do not use any of the “pretty” feed aggregators that try to make a custom magazine because it is just too inefficient for the volume of feeds I process every day.

With Feedly I can quickly scan the headlines to determine which ones I want to click on to get more information.  Once I click on a particular item I get a short synopsis of the article or post and then if I want to actually read it I click on the link and it takes me to the web site where I can read the original article.  If I want to keep the article to read later or for some kind of follow up, I just select the email option and send it to my Evernote email address to process later.  If the article is something I want to share with others I use the “Send to Twitter” option to tweet it.

I currently subscribe to 70 RSS feeds which result in hundreds posts per day and I am able to process them in about 15 minutes.  This allows me to keep up on all the news and events from sources I consider relevant to my interests, career and life.  I treat my feeds very darwinian in that if a particular feed is not providing relevant information I delete it so my RSS feeds are constantly changing.  Frequently, I subscribe to a feed to try it out only to decide it does not make the cut and is delete in a week or so.  I also remove feeds that have dedicated iOS apps like CNet News, Boy Genius Report, Engadget, Tech Crunch, The Verge etc. because I prefer to view that content in the native app due to its optimized formatting.

Every morning I spend about 30 minutes scanning the new headlines. If I see something I want to follow-up on I use the “send to Evernote” feature to see it to my “unprocessed” notebook in Evernote. This allows me to review it later in the course of my normal processing to determine what, if anything, I want to do with that specific piece of information.

I pride myself on knowing information before others and daily processing of RSS feeds in the morning at the gym is the key to this.  It gives me a competitive advantage in work and life.  Only subscribe to sites that inform you directly or entertain you.  Try to get a cross section of opinion and analysis.  Don’t just consume information that is an echo chamber for your point of view!

Information “overload” is here to stay. There is no stopping it. So, rather than be a luddite and unplug completely, use RSS to keep up with what is important to you and the things that you need to get done in a more efficient way.

How do you process your feeds now that Google Reader is gone?

Evernote adds reminders!

Evernote LogoAwesome update to Evernote for Mac and iOS with the ability to “tag” things with a reminder time and receive an email to remind you. The update also creates a “checklist” with all the reminders for the day that can be checked off. Significant enhancement for my  use of Evernote for GTD.

I have been waiting for reminders in Evernote to close the loop on many items of my GTD system. This is especially true for the “Waiting For” and the “Projects Delegated” Notebooks.

Thank you Evernote!

It’s Not The Tool, It’s How You Use It – Visible Priorities (Part 2)

Part 2 of David Freedman’s excellent guest posts on how to use tools for GTD.

Fundamentally, GTD is simply a method for choosing how to spend ones time. And for us GTDer, we’ve got a trusted system full of projects, next actions and someday/maybes to choose from. Add to that a whole set of inbound phone calls, emails and coworker drive-bys and we literally have hundreds of options at each moment of choice. In the face of all this, we want to organize our next actions in such a way that we are proactive about our priorities. Here’s the problem: proactivity in humans is a myth. We can only react. We can only respond to stimulus. In the moment of choice, we must have the right stimulus, our priorities, come into our attention so that we react to them by doing rather than reacting to something else. I use my Outlook calendar and Evernote for Android to keep my priorities in my face

Schedule Your Priorities

Yes, that’s plagiarized from Steven Covey.  As part of my weekly or morning review, I block time in my calendar to complete my highest priority next actions.  My particular convention is “WT – [name of the next action].”  “WT” stands for “Work Time.”  My calendar is a sure-fire way to get these priorities into my attention because my assistant reviews it with me every morning, I do quick scans of it all day on my Android and my assistant always alerts me of my next meeting, even if it is with myself:

DAF4

Use the Evernote Widget to Keep “Today” Context In Front of Your Face

Unfortunately, this one is only going to work for Android users as the iPhone does not support Widgets at the time of writing.  Most GTDer I know have some sort of “Today” context or items that they’ve picked out of their next actions as priorities.  There is a bunch of debate on various GTD forums as to whether “Today” is a context at all, but I would make the argument that context or not, it’s a pragmatic method for putting one’s attention on one’s priorities.  Here’s the step by step:

1) If you haven’t already. configure a “_Today” notebook or tag in Evernote.  I use the underscore to make it sort to the top of lists.

DAF5

2) Add the 4×2 Evernote Widget Large to your phone’s home screen.

DAF6

3) Select your “Today” context to show your note list.

DAF7

Now, every time you look at your phone, your priorities will be begging you to give them your attention!

It’s Not The Tool, It’s How You Use It – The Evernote Instant Agenda (Part 1)

Another excellent guest post by David Freedman whom I consider a GTD Black Belt.

EvernoteDid the title get your attention? 🙂  We all know it’s not entirely true – the tool does matter and so too does your technique.  Evernote 5 is a crowd favorite here on GTDforCIOs.  In a multipart guest post series I will share some of my favorite Evernote tricks that bring to life some practical GTD magic.

I work in a dynamic corporate environment where we value PEOPLE above all.  From a GTD perspective, PEOPLE are my most important context.  In order to build strong relationships, I want to have meaningful conversations with them at every chance encounter.  I want to talk to them about how I enjoyed the restaurant they recommended, tell them that I haven’t forgotten about the email I owe them or ask them what they are doing for their kid’s birthday next week.  Here’s how I use Evernote 5 to make sure I’m good at internal relationships.

1)  When I PROCESS (recall the steps Capture > Process > Organize > Review > Do) my CAPTURED items from my Evernote inbox, I always tag with a person context unless the item pertains to me and nobody else.  If the item pertains to multiple people, I tag the item with multiple people.  If the item pertains to a project, I still tag the item with the most important people on that project…you’ll see why soon.  I thank the curator of this blog (Michael) for encouraging a shift from my previous nomenclature of “f.Michael” meaning “for Michael” to the more contemporary “@Michael.”

DAF12)  In Evernote 5 for Android, I configure my default view to Sort By Notebook as my Notebooks provide important timing, size and status context.

DAF2

3)  In Evernote 5 for Android, I use the new “Shortcuts” feature to save people context searches for those I want to be most prepared for.

DAF3

4)  Prior to scheduled meetings or when I see someone walking down the hall or at any other opportune moment, I click on the shortcut in Evernote 5 for Android pertaining to people I’m about to encounter and VOILA!…I have an instant agenda.  I quick visual scan of the items tagged to that individual along with the notebook they are stored in and I load in my mind something meaningful to talk to them about.

Note that in Step 1, I mentioned that even when project is the central focus of an item, I always tag by related people.  Being that the “Instant Agenda” is one of my most valuable use cases, the project tag does not help fulfill the goal.

How I Use Evernote

With so much feedback about Evernote, I decided to ask David Findlay to write a guest post about how he uses Evernote.

I got my first job when I was 17, filling shelves on Saturday nights in a supermarket. The incompletes in my world were obvious and needed no tracking. Empty shelves here, pallets loaded up with new stock over there — combine the two, fast and neatly enough to appease the over-zealous shift manager.

I’ll turn 30 in a few months as the Business Manager for a not-for-profit group that includes a multi-site church, a crisis-relief charity and a registered training organization working with the long-term unemployed.  I also play drums with a local jazz big band and do life with a wife and two small, energetic kids (pocket rockets). Life is busy. I have more inputs arrive in my world in the average waking hour than I used to receive in a week as a 17-year-old supermarket employee.

Evernote holds my trusted system

Evernote holds my trusted system for practicing GTD — for dealing with all these inputs and converting them from amorphous “stuff” into precise action and follow-up. It works in partnership with my brain — which is not bad at assessing, deciding things and asking questions, but is hopeless at coping with large incoming volumes of disconnected information, storing that information and retrieving it quickly.

I also take my use of Evernote further than many people do by keeping ALL my personal filing in Evernote, as well as health and exercise logs, personal journal, sheet music* and random thoughts that might become something I present to my team at work, something I write about or simply something I come back to and reflect on a month or two later.

How I interface with Evernote

I get stuff IN to Evernote primarily through email and scanned paper. These are my two primary collection buckets, and it’s here that I decide something is worth acting upon, or may be later, and then feed it to Evernote for tracking. Evernote’s Windows app by itself has some value as a collection bucket, and the mobile app is useful when traveling or in meetings, but most of the time they’re all outshone by email and scanned paper, in my mind. Press a button on your scanner or forward to your Evernote email address, and it’s all waiting for you in Evernote.

The Evernote email address is far and away the best feature of Evernote. Because every app, blog, share button, content hosting site, social network, security alarm and internet-enabled doohickey allows you to send at least a link (or in many cases, full content or logs) via email, you have an automatic way to post information directly to Evernote, almost regardless of where it is.

I organize content in Evernote primarily through notebooks for incompletes — one for each horizon of focus, with a notebook stack at the top for next actions, containing one for each context. I also have a single notebook for filing, which is organized by tags. I use note-linking** to link task notes back to projects, and to link projects back to Areas of Focus or 1-2 year Goals. This helps me to retain some sense of purpose and connection up and down the six Horizons of Focus — that deadline I’m working back late to meet or thorny policy issue I’m pushing (to the unified groans of colleagues) may actually have some significance in the context of a 2-year goal I’ve set. This kind of big-picture motivation is sorely underrated.

Filing – Garbage in, garbage out.

The archivist in me always recommends that people take care to make sure their “filing” notes are titled and ordered consistently. Once you start dealing with a large number of notes (say, 2000+) then searching — and even tagging, if done sensibly — might only narrow things down to the nearest 30 to 50 notes. The ability to eyeball a list of six-year-old notes that long and know exactly what’s in each one without having to physically open them is a rare and valuable gift you should give to your future self.

Attachments – Use them for templates

Nearly a year ago I began the adventure of templating many of the repetitive tasks I do. I now keep these templates in Evernote, including partially filled forms that I regularly submit, standard-form contracts, report templates and Outlook email templates for messages I need to send often***. I also use a note template for when I’m starting a new project, which forces me to articulate the scope of the project, the successful outcome and a sequence of next actions — or sub-projects — that need to happen to get it moving.

Time-sensitive reminders

I use email through followupthen.com constantly to remind me of deadlines, and as a tickler file of sorts, to bring back to my attention info that will be useful at a known time down the track, but not now. I often email Evernote links to followupthen.com, knowing that at the set time I’ll be able to click straight to my thoughts or files on the task I need to deal with. One recent example — I used follow-up then to receive a link to the note in which I filed the tickets for the Coldplay concert, purchased nearly a year ago, to pop up in my inbox with a reminder to print them, a few hours before we had to leave for the event.

The rewards of Long-term use of Evernote

The simple act of repeatedly collecting useful information and having it made accessible at a moment’s notice brings significant rewards over time. This immediate, anywhere access is a benefit of Evernote that’s not available through many other formats in which people might hold their trusted system.

I’ve found that I could retrieve the contact details of a mechanic I used years ago (couldn’t remember his name, only the work he did on my car), based on an old service docket I kept. I could remember the words to a song I played years ago because I kept the sheet music for it in Evernote, and I could find it at the time the song was actually stuck in my head on a car ride. I could contribute valuable material in a strategic regional meeting for our movement, because I had taken notes in Evernote during a seminar I attended eighteen months ago in which a high-level administrator had covered exactly the topic being discussed. I could make decisions quickly while filing my tax return, find out what I claimed last year and what documentation I kept for it, then decide if the same thing applies this year, because it’s all in Evernote.

Novel uses for Evernote

Delayed departmental reports

When I have a colleague coming back from annual leave and I want to notify them of any key developments or progress made in their area while they were gone, I’ll write the report up in a note in Evernote. Then I’ll create a public link of the note, and shorten it using clockurl before emailing it to them, so the link won’t become accessible until 8am on the morning of their return. This helps me prepare ahead of time so it’s no longer on my mind, while protecting their serenity for the last few days of their break.

(Not) Health logs

There are a many tracking apps out there for recording your diet and exercise (and in fairness, a few of them are really good), but during periods when I’m tracking these things closely, I’ll write the particulars out in a note. No need to complicate things, or add another app to my phone or another collection bucket. The most viscerally impacting of these are some 4-Hour Body binge day logs from my last weight-loss experiment. Any time I struggle for dietary motivation, I revisit all the tragic lists of garbage I ate on prescribed binge days, complete with their approximate caloric contents. 2,500 calories of custard-crème-filled donuts in one two-hour session? Thank you — I’m going to go and eat an entire head of lettuce right now.

Evernote, in the beginning, was nothing more than a way to practice GTD that appealed to my nerdier side. None of my colleagues used it (which made it so much cooler, somehow). There’s a good reason why it’s become mainstream, and why I’ve stuck with it longer than any other piece of self-management software: it handles with excellence the things my brain doesn’t do at all well. It makes me look better than I really am.

* Sheet music stored in Evernote and read on a tablet is a useful practice tool. Don’t use it on stage, though — the screen glow from your tablet annoys the lighting tech and it’s nigh impossible to reliably flick pages during the more difficult pieces in between strokes with your left hand.

** There’s enough friction in this action that it only gets maintained and updated during a weekly review. Hence, missing or rushing a weekly review always results in lost perspective, not just control.

*** I’d prefer to use mailto: links instead of templates, but sadly Evernote’s Windows app won’t let you add &subject= and &body= arguments to these, so I can’t template a full email using a link. Outlook’s .oft templates are the next best thing, although you have to recreate them any time you want to make changes.

Why I love Evernote

Evernote Logo

A couple of weeks ago, I read an article in BusinessWeek by Rob Walker called As Evernote’s Cult Grows, the Business Market Beckons and it got me thinking about my use of Evernote.

Over time, Evernote has been “stealing” minutes from other productivity applications in my life. The biggest “looser” has been Outlook. I used to use Tasks in Outlook for my “Trusted System” but for the last couple of years I have been using Evernote.

It has also been stealing minutes from Word because I do lots of my rough outlines and “brainstorming” in Evernote too. It just seems like Evernote is so flexible and solves so many of my problems that it continues to gobble up more and more of my time.

As Walker says in the article, “Once you get it, they say, you live and die by Evernote” and sooner or later you get caught up in “The Evernote Lifestyle.” Not only do I rely on it as the foundation for my GTD Trusted System, but I use it for and ever-increasing range of tasks.

It’s logo is an elephant because it is designed to help you “Remember Everything.” Here is a quick example, I’m in the gym and I keep running into the same people in the locker room but forgetting their names. So, I say “I’m sorry I forgot your name” and then when they tell me I put it in Evernote with a little clue to help me remember. Then the next time I see the person I just whip out my phone and I can easily find their name. This has happened countless times.

Getting information in and out of Evernote is the key to its success. You can capture anything – your ideas, things you like, things you hear, and things you see. You can capture and retrieve your “stuff” on any device because Evernote works with nearly every computer, phone and mobile device out there. And you can find you stuff fast by searching by keyword, tag or even printed and handwritten text inside images.

Evernote is exhibit A for what a modern app should be. It is easy to use, fast, free, works on virtually all devices, leverages the cloud to store your information and sync it across all your devices. It leverages the “freemium” model where you can pay for additional functionality.

The people who I have recommended Evernote to generally fall into one of two camps. They either, try it for a little while and quit because they don’t “get it” or it becomes the foundation for their entire organizational structure and they can’t imagine life without Evernote.

Which camp do you fall into and why?