A few years ago, Merlin Mann conceived the notion of Inbox Zero. In a speech at Google he eloquently described what it is we all want: to finally gain control of our overflowing inboxes, and ultimately, our lives. The concept was simple; we need to aim for zero mail in our inbox.
Easier said than done, right? How many people’s email inboxes are really empty at anytime during the day? Not many.
But the fact of the matter is that there are people who are in control of their email. They do achieve Inbox Zero on a consistent basis and receive all the benefits Merlin promised. They view email as a part of their productivity habit – not as the bane of their existence.
Surely there must be common behaviors that everyone can utilize to get control of their inboxes, right? Below are some “email behavior patterns and practices” that will help you successfully manage your inbox.
Turn off all alerts and notifications
As I said in my first post Taming email communications – part 1, there is a huge negative productivity cost of continuously checking email and anything that interrupts what you are doing sap your productivity.
You must embrace the mindset that you are the master of email, not the other way around. To get started on that path of taking back your time and attention, turn off all alerts, pings, buzzes, badge icons, toast and sounds when you get or send email. This also applies to all your social media and other incoming potential distractions.
All those notifications have done is to train us, to constantly be ready to break from our real work and rush over to see the latest piece of spam. Don’t stop at your Outlook desktop email client; make sure to turn off all the alerts on your mobile devices as well.
Schedule time to do email
So, now that you have turned off all those notifications and are no longer responding to email as it comes in you are ready to deal with email proactively. The first thing you need to do is to schedule time to do email on your calendar and have the discipline to resist checking email until you have a designated time to do it.
Far too many of us “do email all the time” constantly checking email on all of our devices. We’re constantly in a state of fear regarding the obligations we have sitting in our inboxes, and regularly worry about how many unread mails we have. This is classic fear of missing out (FOMO) and it drives this need to check email. So, we squeeze mail management into every moment we have of the day.
Because we do mail “all the time,” we’re never really completely focused on it. We’re trying to get through the small stuff, the administrative and unimportant ones… but when we get one that requires a thoughtful reply, seems long or important, or has a deliverable, we leave it in the inbox because we don’t have the time right now to deal with it.
If that sounds like you, please consider scheduling time for email. When you focus on email, you don’t miss emails and you communicate better. You actually get both faster and better at email, in part because of the deadline and in part because of the focus your putting on it.
Choose several windows of time each day to tackle your inbox. Depending on your job, you will have different needs for time and frequency for this activity. Some professionals take five minutes at the top of each hour and others set aside time each morning and afternoon. Personally, I allocate three half hour blocks of time to process my email – once early in the morning, once late in the morning, and then once late in the day.
Stop Using Your Inbox as a To-Do List
Do you leave emails in your inbox so that you will remember to read or tackle them later? If so, you’re using your email to manage your tasks – and those are actually two very different things. Instead, use a separate task manager – I recommend Evernote – so you can spend less time sifting through your inbox, and more time getting your most important work done.
Why do you need to separate these activities out? If you’re conflating email and task management, then the job of simply communicating – reading and replying to your messages – gets bogged down by all the emails you leave sitting in your inbox simply so you won’t forget to address them.
Also, when you check your inbox for an update on a key project or task its easy to get derailed by a stream of unrelated work or personal messages and forget what you were trying to do in the first place. It’s like surfing the web used to be a few years ago.
The reason so many of us fall into the trap of conflating email and task management is that email is inextricable from much of what we do in work and in life. Many of our tasks arrive in the form of email messages, and many other tasks require reading or sending emails as part of getting that work done.
Read once and make a decision so you never touch an email twice
Your goal when reading emails is not to complete everything, but rather read it once and make a decision. People who have perfected achieving Inbox Zero rely on a pre-defined list of options when reading email.
By simply knowing the possible outcome of each email, it’s much easier to clear your email. Most people process email thinking: delete, archive or reply. But that’s the problem! The emails that get stuck in our inboxes do not fall under those categories.
These emails need to be turned into tasks or relate to tasks that we are already working on. In addition to containing tasks, many times these emails could be the starting point of a project or actually be related to projects we are already working on.
You need to have a system & method in place to quickly turn those emails into their associated tasks and projects. There should be no thinking (procrastinating) as to how to process those emails. Focus on reading the email content, and deciding what it is. By reading once and making a decision about the email, you save yourself from looking at that same email over and over until you finally deal with it.
Don’t organize in email folders because it makes you less productive
I know this is going to be counterintuitive to many people. For years I arranged my inbox with a series of elaborate nested folders. Now I only have 5 folders.
Search has become so good in recent years that it is no longer worth the productivity hit to organize email in folders.
If you are spending time reading emails, creating email folders, and moving emails around to various folders, searching for emails in folders, please reconsider. Rather than cleaning your inbox, you are creating several more inboxes, just with different names. All those emails most likely will have to re-read for reasons mentioned above.
All you need are 5 folders: inbox, trash, draft, sent and archive (All Mail for Gmail users). As noted above, if emails are tasks or projects or related to any of them, you’ll make the decision when reading the email. Once you’ve done that, the email should be moved to your archive folder. If you need the email in the future you can easily search for it.
Choose your words carefully and remember “less is more”
Be concise and specific when writing an email, every word matters. Be crisp in your delivery. If you are describing a problem, define it clearly. Doing this well requires more time, not less.
Practice Bottom Line Up Front (BLUF) communications where you summarize the exact purpose of the email and any actions required first. This allows the reader to know exactly what the email is and what actions they need to take in the least amount of time. Then they can decide if they want or need to continue reading.
learn the “gift of brevity”
Most email is now read on smartphones instead of large screens so an email that doesn’t require the reader to scroll down the screen on a smartphone is more easily read. So, keep it short and specify exactly what you need in return (actions steps like, “Please RSVP by COB today”).
Too many of today’s professionals feel like they need to include a lot of background and supporting information in their emails. Not so. Less is more! Practice BLUF and put critical information in the first sentence (or two) instead of burying it in the bottom of the email. You’re not writing a mystery novel where the whodunit is discovered at the end of the message.
This is even more important if your email is addressed to senior people in the company. Remember “less is more.”
Use clear, easy-to-understand subject lines
Think of the subject line as the ultimate BLUF. An easy to understand subject line will help the reader to quickly figure out the purpose of your message, what they need to do, and whether or not they can quickly respond. Craft your subject line to be specific about what actions you expect once it has been read.
Also, if the conversation in an email changes, give it a new subject line. It is extremely easy for information to get overlooked in an email when the content of the message no longer matches the subject line.
Use a phone call or video chat instead of email
If an issue truly is urgent, then employees should not be sending emails to one another. Opt instead for the phone. Some people are too “busy” to be bothered with quick phone conversations. They would rather send 10 messages than talk to you for two minutes in person.
There are times when it’s quicker and more efficient to contact someone by calling instead of emailing (such as when you need an immediate answer to a question). A brief phone call can eliminate the back and forth that sometimes occurs with email. And, at the end of the call, you can send a follow-up email summarizing next steps and who will do what.
Another benefit of a call is that you can’t always grasp the true tone of an online conversation. A phone call, video chat, or short in-person meeting can allow you to avoid inadvertently giving the wrong impression and can help you avoid misunderstandings.
Sure, you can use emoticons, but that comes across as unprofessional (or doesn’t convey true emotion), so it’s probably best to pick up the phone instead.
Respond in a timely manner
There are people who can be relied upon to respond promptly to emails, and those who can’t. Strive to be one of the former. Make it a goal to respond within one business day to all messages that come in.
Most of the best and busiest people act quickly on their emails, not just to us or to a select few senders, but to everyone. Being responsive sets up a positive communications feedback loop whereby your team and colleagues will be more likely to include you in important discussions and decisions.
Don’t respond to every email
You don’t need to respond to most email. Yes, you read that correctly. Not every email needs a response. If the email is just informational and doesn’t require a response, don’t send one.
Unsubscribe – Remove yourself from unnecessary subscriptions and advertising
Unsubscribe from all those subscriptions, daily newsletters, blog updates, stock feeds and alerts on social media accounts. Instead, utilize a RSS feed reader like Feedly to keep track of your information sources. Get them out of email!
While you need to be diligent to malicious phishing attempts, most subscriptions and advertising make it relatively easy to unsubscribe. This is an unfortunate but necessary part of today’s email reality.
Limit the number of people when addressing email
Emails that are sent to many recipients tend to get out of control pretty fast. These emails, especially if not written properly, can get everyone commenting back and forth and pulling the tone email in their own direction. One outgoing email can easily jam your Inbox with twenty follow-up email replies. So if you must send email to many recipients be crystal clear about the message and expected outcome for the recipients, if any.
Only use BCC to remove someone from an email thread
Copy people openly or don’t copy them at all. The only time I recommend using the BCC feature is when you are removing someone from an email thread. Otherwise don’t use it.
When you reply all to a lengthy series of emails, move the people who are no longer relevant to the thread to the bcc field, and state in the text of the note that you are doing this. They will be relieved to have one less irrelevant note cluttering up their inbox and hopefully they will do the same for you.
Leverage modern software to decrease email volumes and ease email processing
Tools like Slack can have a positive impact on email volumes. The persistent nature of the conversations in Slack makes it ideal for some collaboration that would have otherwise occurred via email. The amount of reduction depends on how much your team culture supports this way of working and how strong adoption is among your fellow collaborators.
Because the center of gravity has shifted from the PC to mobile, most of the innovation in email clients is happening on iOS and Android. This is where Silicon Valley is investing the most resources and therefore there is a lot of competition and innovation in this space.
I like Microsoft’s Outlook for Android and iOS and it has become my favorite way to process email. I can quickly and easily triage my email using Outlook on a smartphone. It divides the inbox into “Focused” and “Other” views and it does an excellent job of putting the most important and relevant email in the “Focused” queue. Then you can efficiently swipe to delete or archive the email with a flick of the thumb.
Even better it has the same interface on both iOS and Android. Goodbye Mail.app and Gmail clients!
Conclusion
That’s my guidance on how to master email in today’s environment. I realize full Inbox Zero may be too big of a change for many people but if you use these patterns and practices, I guarantee your email experience will be much better. I hope it helps!
Now that 2019 is upon us, it’s time to decide what we want to change about ourselves in the new year. It’s only natural to think in terms of fresh starts and new opportunities when the calendar changes, but resolving to change is one thing and making those changes stick is another.
At this time of the year many people want to get back on the GTD bandwagon because they are in a reflective mode of self improvement. If you read my last post 
The capture phase is fairly self explanatory. Whenever you have a thought or action comes to mind that you need or want to do something with (David Allen calls it “stuff) then you need to capture it in a place that your mind will trust that it won’t get lost. This place is called your “trusted system” and it is the key building block of the GTD system.
GTD for CIOs 