November 19, 2014 2 Comments
The days of reading a local newspaper, subscribing to a few trade journals, magazines and watching the news to keep up are long gone. Similarly, surfing the web to try to keep up with everything is not a viable option as it just takes too much time and it is too easy to get trapped in a rabbit hole of non-productivity.
So, what is the modern way to keep up?
I have found using Feedly is the best way to keep on top of all the news and developments I need to be successful in today’s business and technical world. With Feedly I can scan hundreds or thousands of articles from dozens of different sources quickly and efficiently.
Feedly dramatically reduces the friction in information consumption.
With Feedly I can quickly scan RSS (Really Simple Syndication) headlines to determine which ones I want to click on to get more information. Once I click on a particular item of interest, I get a short synopsis of the article and any accompanying pictures. 9 out of 10 times, this snippet/picture combination is enough to convey the relevant information so I do not have to click on the link to actually read the original article. This is the key to the massive time savings I get by using Feedly to process incoming information.
Feedly is free and it is very powerful. A paid version, Feedly Pro has the features you really need to fully experience the full productivity boost. A subscription to Pro costs $5/month or $45/year and it is worth every penny. It is available on the web, Android, Blackberry, Chrome, iOS, Kindle, OS-X, Windows 8 and Windows Phone. That pretty much covers it from a devices perspective.
Choosing feeds is easy. Just search Feedly for your profession/career, your favorite people, your interests, your hobbbies, your passions, your favorite brands, magazines and newspapers, etc. and it will list the feeds available on the subject. When choosing be sure to notice the number of subscribers and the number of posts per week. The more subscribers the better. More posts is not always a good thing. Some feeds are “spamy” and post too many articles relative to the overall value.
My feeds or sources are handled in a very Darwinian way. If a particular feed is not providing relevant information I delete it. If a feed produces too many posts per day that are not relevant, I delete it. Frequently I subscribe to a feed to try it out only to decide it does not make the cut and is delete in a week or so. This results in a very fluid list of sources that is constantly changing.
I currently subscribe to 81 feeds, which result in over 600 posts per day and I am able to process them in less than a half hour. This allows me to keep up on all the news and events from sources I consider relevant to my career and life.
Here is an example of the list view in Feedly:
If I want to keep the article for reference or for some kind of follow up, then I just select the “ Evernote” button and it send it directly to Evernote to process later. This is one of the most important aspects of my overall GTD system. Processing in Feedly and sending to Evernote is a huge time saver.
As I process, if the article is something I want to share with others I use the “Buffer” button which will tweet it on Twitter and post it to LinkedIn on a specified schedule. Sometimes, I want to email someone directly and all I have to do is select the email button. Simple. Efficient. Friction-free.
Here is an example of an item that was clicked on to reveal more detail showing the Evernote, Email and Buffer icons:
The key to long-term success with Feedly is incorporating it into your daily habits. I usually process my feeds the first thing in the morning when I am at the gym on the elliptical trainer. It works out great because it has a reading stand for the iPad so I can easily use my hands to process my incoming queue of headlines while listening to an up-beat playlist of music. I also use Feedly on my iPhone and Nexus phones regularly.
I consider this a critical part of my overall continual learning experience, so I take it very seriously. So, I treat my incoming RSS Feeds just like my email inbox and try to process all my feeds to zero every day. “Feedly Zero”
I pride myself on knowing information before others and daily processing of RSS feeds is the key to making this a reality. It gives me a competitive advantage in work and life. I am extremely impressed when a colleague tells me something relevant that I do not already know about. If it happens once in a while then it is just luck or timing but if they consistently know relevant information before I do, then it shows me they have an effective system for processing information and I try to learn how they do it.
With Feedly, I can subscribe to a wide variety of sources and quickly scan what is going on in the world. How do you process information in today’s fast-paced world?